1. Company Description - What does your company do? What is your mission statement, and overall product focus?
2. Company Founders - Give a brief description of your key employees with respect to
leadership, education, background, and work experience.
3. Problem Being Solved - What problem is your company solving and how great is the pain or waste?
4. Customers - Who are your potential customers? Does the product or service directly impact your customer’s bottom line?
5. Value Proposition - Write down precisely how much your customer makes or saves by using your product. Does it save a measurable amount of money?
6. Business Opportunity - Write down precisely how your company makes money. Describe
the revenue streams, and include a yearly projection of revenue, expenses, net income, and
funding requirements for the next three years.
7. Uniqueness - How do your customers use this product today? Who else does the same
thing you're doing today? Who else could be doing it tomorrow?
8. Barriers to Entry - Is your product defensible? Does your product, once built, throw up
sufficient barriers to entry? What patents, copyrights, trade secrets, etc. protect your product
9. Competitive Differentiation - What is the competitive landscape? Discuss companies that can be viewed as competition in the market segment. Please explain the key points of
differentiation between your product and competitors products.
10. Scalability - Build a list of where your product might grow within your client company (and its supply chain and sales channels) or among client users.
11. Sales and Marketing Strategy - Please identify the market size and market segments. How will you attract customers? Address distribution channels and how the company plans to
achieve market penetration.
12. Strategic Partners - Please identify any strategic partnerships required for the company to be successful. Explain the value each partner adds. If competitors already have partnerships, please list them in the competitive analysis section.