The most popular marketing channels used by software companies are:
There are a number of marketing channels (that have been very well described in the book, Traction, written by Gabriel Weinberg.):
- Search Engine Marketing
- Community Building
- Social & Display Ads
- Offline Ads
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Affiliate Programs
- Viral Marketing
- Existing Platforms
- Engineering as Marketing
- Targeting Blogs
- Public Relations
- Business Development
- Sales
- Trade Shows
- Speaking Engagements