Resources
A curated list from Steve Blank and others
Key Metrics
Growth Metrics
- Great go-to-market strategy – Guy Turner
- Startup Growth Calculator – Trevor Blackwell
- Key founder/startup metrics – Tom Tunguz
- Key metrics for Saas startups – Tom Tunguz
- Building SaaS startups Top Down or Bottom up? - Tom Tunguz
- Measuring Bookings, MRR, Revenue and Cash - Tom Tunguz
- The Illusions of Product/Market Fit for SaaS companies – Brad Feld
- Rule of 40% for a Healthy SaaS Company – Brad Feld
- The fundamental unit of SaaS growth -Tomasz Tunguz
- Modeling SaaS startup growth – Tomasz Tunguz
- The SaaS adventure – Neeraj Agrawal
Marketing
Marketing Research
- Business Research LaunchPad – start here
- WaybackMachine – archive of web pages from 1996 to today
Competitive Analysis
- SEMRush – SEO and campaign management tool
- SimilarWeb – discover traffic for any web site or mobile app
- Spyfu – download competitors keywords and ads
- BuzzStream – link building and digital PR
- WordStream – competitive adword analysis
- Moz – keywords, links and on-page metrics
Finance
Valuation
- Cap Table Template – Fred Wilson
- How to make a cap table – venture hacks
- Captable.io – startup cap table mgmt
- 2014 Valuation advice – AndreessenHorowitz
- eShares – Cab table management
- Eqvista – Cab table management
- Convertible Notes – Funders Club
- CapTable.io – set up your companies cap table
- Awesome Valuation/Equity Calculator – ownyourventure
- TrueEquity – Cap Table Mgmt software
Term Sheets
- Six Documents You will See When Raising Venture Capital – Ali Rahimtula
- Orrick, Herrington Term Sheet Generator
- TLDRLegal – software licenses explained
Product
Pricing
- Product Pricing Wiki Page – great links to pricing models
- How to design Web Pricing Pages – from Smashing Magazine
- Royalty calculators – Arthur Lipper
- 250 Great SaaS Pricing pages – Benjamin Crandall
- What Influences Daily and Monthly Active Users (DAU/MAU) – Andrew Chen
- How to determine your advertising CPM rates – Andrew Chen
- How to solve the “cold start” problem for social products – Andrew Chen
- Design social products with 3 feedback loops – Andrew Chen
- Growing user signups with data and analytical thinking – Andrew Chen
- Pricing in SaaS-enabled marketplaces – Tomasz Tunguz